The End Of The Line: UK TV premiere
It's finally here.
The movie that changed the way people think about what's on their dinner plate is hitting a small screen near you. The End of the Line will be screened at 10pm on More4 Tuesday 20th October.
This film has raised awareness of destructive fishing issues in places other documentaries have not even dreamed about. Not only has the UK's government department responsible for fisheries taken note – they have been screening it to all of their staff, and using it as a platform to talk about much-needed fisheries reform.
What the film's achieved over the past nine months:
- Wall-to-wall news coverage shaming Nobu, and a celebrity backlash against the restaurant for continuing to sell endangered bluefin tuna.
- Itsu and Pret a Manger taking unsustainable fish off their menus, and supermarkets keen to explain what they are doing to clean up their fish counters.
- A special screening for the EU Fisheries Commissioner, and only the second film to be screened at No. 10 Downing Street.
- Celebrity backing from the great and the good, with Steven Fry and Sarah Brown twittering in support.
- Sell-out screenings across the country on World Oceans' Day, and a four week run in London's West End.
